Terms of Service

Effective date: 2026-04-27

These Terms of Service govern access to and use of AllFitUp websites, applications, software, dashboards, mobile experiences, content, AI-assisted features, communications, and related services. They are written to protect AllFitUp while giving coaches, studios, gyms, and clients a clear understanding of how the platform may be used.

Contracting party

These Terms are between you and Ire Labs, doing business as AllFitUp, located in South Korea. References to “AllFitUp,” “we,” “us,” and “our” mean that legal entity and its authorized affiliates. References to “you” mean the person or organization accessing or using the Services.

Key roles

  • “Customer” means the coach, studio, gym, organization, business, or individual that creates an AllFitUp account, subscribes to the Services, invites clients, or manages coaching operations through AllFitUp.
  • “Coach” means a user who provides fitness, wellness, nutrition, accountability, or coaching services to clients using AllFitUp.
  • “Client” or “End User” means a person invited by a Customer or Coach to access plans, check-ins, messages, forms, progress tracking, or other features through AllFitUp.
  • “Customer Content” means workouts, programs, nutrition plans, recipes, forms, messages, photos, progress data, client notes, files, images, videos, business records, brand assets, and other content uploaded, entered, generated, submitted, or transmitted by Customers, Coaches, Clients, or other users.
  • “Services” means the AllFitUp platform, website, applications, software, APIs, AI-assisted tools, dashboards, client-facing experiences, documentation, and support services.

Acceptance of these Terms

By creating an account, clicking to accept, subscribing, accessing the Services, inviting a client, or using any AllFitUp feature, you agree to these Terms. If you use AllFitUp on behalf of a studio, gym, company, or organization, you represent that you have authority to bind that organization. If you do not agree, do not use the Services.

Eligibility and account registration

  • You must be at least 18 years old, or the age of majority in your jurisdiction if higher, to create an account as a Customer or Coach.
  • Clients under the applicable age of majority may use the Services only with appropriate consent and supervision from a parent, guardian, or legally authorized representative, and only where lawful.
  • You must provide accurate account information, maintain the confidentiality of your credentials, promptly update your information, and notify AllFitUp of suspected unauthorized access.
  • You are responsible for all activity under your account, including activity by invited team members, coaches, staff, contractors, and clients.

Nature of the Services

AllFitUp is a software platform for organizing and delivering coaching workflows. AllFitUp does not itself provide personal training, medical treatment, medical nutrition therapy, physical therapy, diagnosis, healthcare, emergency services, mental health care, or professional advice. Coaches and Customers are solely responsible for the services they provide through or in connection with AllFitUp.

Coach-client relationship

AllFitUp is not a party to the professional relationship between Customers, Coaches, and Clients. Customers and Coaches decide whether a client is suitable for a program, whether medical clearance is needed, what workouts, nutrition plans, advice, goals, or check-ins are appropriate, and how client concerns should be handled. AllFitUp does not supervise, verify, endorse, or guarantee any Coach, Client, program, plan, advice, result, or professional judgment.

Subscriptions, plans, and payment

Paid plans, trials, add-ons, usage limits, billing cycles, taxes, cancellation procedures, renewals, and refunds are governed by the Billing & Refund Policy and the pricing page in effect when you subscribe or renew. By purchasing a paid plan, you authorize AllFitUp and its payment processor to charge applicable fees, taxes, and renewal amounts using your selected payment method. Unless otherwise stated, subscriptions renew automatically until canceled. You are responsible for canceling before the renewal date if you do not want the next billing cycle to apply. AllFitUp may suspend or restrict access for unpaid fees, failed payments, chargebacks, fraud risk, misuse, or violation of these Terms.

Free trials and beta features

AllFitUp may offer free trials, free plans, beta features, pilot programs, early access tools, AI experiments, or preview releases. These may be limited, changed, withdrawn, or discontinued at any time. Beta and preview features are provided as-is and may contain errors, interruptions, missing functionality, or inaccurate outputs.

Customer Content and ownership

As between you and AllFitUp, you retain ownership of Customer Content you submit to the Services, subject to the rights and permissions granted in these Terms. You grant AllFitUp a worldwide, non-exclusive, royalty-free license to host, store, reproduce, process, transmit, display, adapt, and use Customer Content only as reasonably necessary to provide, secure, maintain, improve, support, and operate the Services, comply with law, enforce these Terms, and protect users. You represent that you have all rights, permissions, notices, and consents necessary to upload, process, share, and use Customer Content in AllFitUp, including client photos, measurements, health-related information, nutrition preferences, injury notes, forms, and messages. AllFitUp does not claim ownership of your coaching methods, templates, programs, client lists, brand assets, or business data.

Platform content and AllFitUp IP

AllFitUp owns or licenses the Services, software, design, interface, workflows, algorithms, templates, databases, documentation, brand assets, trademarks, logos, visual identity, and other platform materials. Except for the limited right to use the Services under these Terms, no rights are transferred to you. You may not copy, modify, reverse engineer, resell, sublicense, scrape, frame, or create derivative works from the Services except as expressly permitted by law or written agreement.

Templates, examples, and educational materials

Any templates, sample workouts, sample meal plans, articles, educational materials, suggested messages, example check-ins, or sample content provided by AllFitUp are general information only. They must be reviewed and adapted by qualified Coaches before use with any Client. AllFitUp does not guarantee that templates are safe, effective, lawful, or appropriate for any specific person.

AI-assisted features

AI-assisted features may help draft, summarize, classify, suggest, or organize content. AI outputs may be incomplete, inaccurate, biased, unsafe, or unsuitable for a particular Client. You must independently review AI outputs before relying on them. Coaches remain responsible for all professional decisions, programs, advice, messages, nutrition recommendations, and client-facing content generated or assisted by AI.

Privacy and data protection

AllFitUp handles personal information as described in the Privacy Policy, Cookie Policy, Data Processing Agreement, Data Deletion Policy, and Security page. Customers are responsible for providing required privacy notices, obtaining legally valid consent from Clients, and complying with applicable data protection laws in connection with their own coaching services.

Confidentiality

Non-public business, technical, financial, product, security, customer, and personal information disclosed through the Services should be treated as confidential. You may not disclose another user’s confidential information except with permission, as required to provide coaching services, or as required by law. AllFitUp will take reasonable steps to protect Customer Content and account information, subject to the Privacy Policy and applicable law.

Acceptable use

You must comply with the Acceptable Use Policy. You may not use AllFitUp to harass, exploit, mislead, harm, spam, scrape, hack, reverse engineer, upload unlawful content, make unsafe medical claims, violate privacy rights, infringe intellectual property, or provide regulated services without proper authority.

Third-party services

The Services may integrate with or link to third-party services such as payment processors, analytics providers, email providers, calendar providers, hosting providers, app stores, AI providers, messaging tools, or external websites. AllFitUp is not responsible for third-party services, terms, outages, pricing, data practices, or content. Your use of third-party services is governed by their own terms and policies.

Service changes and availability

AllFitUp may modify, suspend, discontinue, or limit parts of the Services at any time, including features, plans, usage limits, storage limits, integrations, designs, templates, AI tools, and pricing for future billing cycles. We aim to maintain reliable service, but we do not guarantee uninterrupted, error-free, secure, or fully available operation.

Suspension and termination

You may stop using the Services or cancel your subscription as described in the Billing & Refund Policy.

AllFitUp may suspend or terminate access if we reasonably believe you violated these Terms, failed to pay, created risk for AllFitUp or users, used the Services unlawfully, infringed rights, compromised security, or exposed AllFitUp to legal or reputational risk.

Upon termination, your access may end immediately. Data export, deletion, and retention are governed by the Data Deletion Policy, Privacy Policy, and applicable law.

Disclaimers

To the maximum extent permitted by law, the Services are provided “as is” and “as available.” AllFitUp disclaims warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, security, compatibility, performance, results, professional suitability, and uninterrupted operation. AllFitUp does not guarantee client adherence, revenue, weight loss, strength gain, retention, business growth, health improvement, or any particular outcome.

Limitation of liability

To the maximum extent permitted by law, AllFitUp and its officers, directors, employees, contractors, affiliates, suppliers, and licensors will not be liable for indirect, incidental, special, consequential, exemplary, punitive, or lost-profit damages, or for loss of data, goodwill, revenue, business, clients, reputation, or opportunity. To the maximum extent permitted by law, AllFitUp’s total liability for all claims relating to the Services will not exceed the greater of the amounts paid by you to AllFitUp for the Services in the three months before the event giving rise to the claim. Some jurisdictions do not allow certain limits, so some limitations may not apply.

Indemnification

You will defend, indemnify, and hold harmless AllFitUp and its officers, directors, employees, contractors, affiliates, suppliers, and licensors from claims, damages, losses, liabilities, penalties, costs, and expenses, including reasonable legal fees, arising from or related to: your coaching services; Customer Content; your breach of these Terms; your violation of law; unsafe, misleading, or unauthorized advice; client injury or harm caused by your services; infringement of rights; data protection violations caused by you; or use of the Services by your team, clients, or invited users.

Governing law and disputes

These Terms are governed by the laws of [Jurisdiction], excluding conflict-of-law rules. Any dispute will be resolved in the courts of [Courts] or by binding arbitration through [Arbitration Forum], as selected in your final legal setup. You and AllFitUp agree to bring claims only on an individual basis and not as a class action, to the extent permitted by law. This clause must be localized by counsel before publication.

Changes to these Terms

AllFitUp may update these Terms from time to time. We will post the updated version with a new effective date and, where required, provide additional notice. Continued use of the Services after the effective date means you accept the updated Terms. Material changes will not apply retroactively unless required by law or necessary to protect users, security, or legal compliance.

Contact

For questions about these Terms, contact support@allfitup.com  or founders@allfitup.com.

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