Effective date: 2026-04-27
These Terms of Service govern access to and use of AllFitUp websites, applications, software, dashboards, mobile experiences, content, AI-assisted features, communications, and related services. They are written to protect AllFitUp while giving coaches, studios, gyms, and clients a clear understanding of how the platform may be used.
These Terms are between you and Ire Labs, doing business as AllFitUp, located in South Korea. References to “AllFitUp,” “we,” “us,” and “our” mean that legal entity and its authorized affiliates. References to “you” mean the person or organization accessing or using the Services.
By creating an account, clicking to accept, subscribing, accessing the Services, inviting a client, or using any AllFitUp feature, you agree to these Terms. If you use AllFitUp on behalf of a studio, gym, company, or organization, you represent that you have authority to bind that organization. If you do not agree, do not use the Services.
AllFitUp owns or licenses the Services, software, design, interface, workflows, algorithms, templates, databases, documentation, brand assets, trademarks, logos, visual identity, and other platform materials. Except for the limited right to use the Services under these Terms, no rights are transferred to you. You may not copy, modify, reverse engineer, resell, sublicense, scrape, frame, or create derivative works from the Services except as expressly permitted by law or written agreement.
Any templates, sample workouts, sample meal plans, articles, educational materials, suggested messages, example check-ins, or sample content provided by AllFitUp are general information only. They must be reviewed and adapted by qualified Coaches before use with any Client. AllFitUp does not guarantee that templates are safe, effective, lawful, or appropriate for any specific person.
AI-assisted features may help draft, summarize, classify, suggest, or organize content. AI outputs may be incomplete, inaccurate, biased, unsafe, or unsuitable for a particular Client. You must independently review AI outputs before relying on them. Coaches remain responsible for all professional decisions, programs, advice, messages, nutrition recommendations, and client-facing content generated or assisted by AI.
AllFitUp handles personal information as described in the Privacy Policy, Cookie Policy, Data Processing Agreement, Data Deletion Policy, and Security page. Customers are responsible for providing required privacy notices, obtaining legally valid consent from Clients, and complying with applicable data protection laws in connection with their own coaching services.
Non-public business, technical, financial, product, security, customer, and personal information disclosed through the Services should be treated as confidential. You may not disclose another user’s confidential information except with permission, as required to provide coaching services, or as required by law. AllFitUp will take reasonable steps to protect Customer Content and account information, subject to the Privacy Policy and applicable law.
You must comply with the Acceptable Use Policy. You may not use AllFitUp to harass, exploit, mislead, harm, spam, scrape, hack, reverse engineer, upload unlawful content, make unsafe medical claims, violate privacy rights, infringe intellectual property, or provide regulated services without proper authority.
The Services may integrate with or link to third-party services such as payment processors, analytics providers, email providers, calendar providers, hosting providers, app stores, AI providers, messaging tools, or external websites. AllFitUp is not responsible for third-party services, terms, outages, pricing, data practices, or content. Your use of third-party services is governed by their own terms and policies.
AllFitUp may modify, suspend, discontinue, or limit parts of the Services at any time, including features, plans, usage limits, storage limits, integrations, designs, templates, AI tools, and pricing for future billing cycles. We aim to maintain reliable service, but we do not guarantee uninterrupted, error-free, secure, or fully available operation.
You may stop using the Services or cancel your subscription as described in the Billing & Refund Policy.
AllFitUp may suspend or terminate access if we reasonably believe you violated these Terms, failed to pay, created risk for AllFitUp or users, used the Services unlawfully, infringed rights, compromised security, or exposed AllFitUp to legal or reputational risk.
Upon termination, your access may end immediately. Data export, deletion, and retention are governed by the Data Deletion Policy, Privacy Policy, and applicable law.
To the maximum extent permitted by law, the Services are provided “as is” and “as available.” AllFitUp disclaims warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, security, compatibility, performance, results, professional suitability, and uninterrupted operation. AllFitUp does not guarantee client adherence, revenue, weight loss, strength gain, retention, business growth, health improvement, or any particular outcome.
To the maximum extent permitted by law, AllFitUp and its officers, directors, employees, contractors, affiliates, suppliers, and licensors will not be liable for indirect, incidental, special, consequential, exemplary, punitive, or lost-profit damages, or for loss of data, goodwill, revenue, business, clients, reputation, or opportunity. To the maximum extent permitted by law, AllFitUp’s total liability for all claims relating to the Services will not exceed the greater of the amounts paid by you to AllFitUp for the Services in the three months before the event giving rise to the claim. Some jurisdictions do not allow certain limits, so some limitations may not apply.
You will defend, indemnify, and hold harmless AllFitUp and its officers, directors, employees, contractors, affiliates, suppliers, and licensors from claims, damages, losses, liabilities, penalties, costs, and expenses, including reasonable legal fees, arising from or related to: your coaching services; Customer Content; your breach of these Terms; your violation of law; unsafe, misleading, or unauthorized advice; client injury or harm caused by your services; infringement of rights; data protection violations caused by you; or use of the Services by your team, clients, or invited users.
These Terms are governed by the laws of [Jurisdiction], excluding conflict-of-law rules. Any dispute will be resolved in the courts of [Courts] or by binding arbitration through [Arbitration Forum], as selected in your final legal setup. You and AllFitUp agree to bring claims only on an individual basis and not as a class action, to the extent permitted by law. This clause must be localized by counsel before publication.
AllFitUp may update these Terms from time to time. We will post the updated version with a new effective date and, where required, provide additional notice. Continued use of the Services after the effective date means you accept the updated Terms. Material changes will not apply retroactively unless required by law or necessary to protect users, security, or legal compliance.
For questions about these Terms, contact support@allfitup.com or founders@allfitup.com.